Regular TV viewers doubtless have seen this AT&T commercial that begins in the future, then "rewinds" to show how the couple got there.
A more recent AT&T commercial in the same campaign is also sf: Whether her cell-phone download is fast or slow leads to different lives for an aspiring dancer, in two parallel universes.
Come to think of it, AT&T's current slogan, "Rethink Possible," is a pretty good summary of the sf enterprise.
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