Science Fiction in Commercials

This weekend I was sitting in the auditorium of the Cobb Theater waiting for The Town to start. One thing that I noticed, as a result of this class, was that three of the advertisements before the start of trailers featured heavy SciFi themes. I don't know what the other two products were, but one of the commercials was the linked to car commercial (click title of the post). Has anyone else noticed a recent spike in SciFi ads?