Wednesday, August 18, 2010

AT&T's sf ad campaign

Regular TV viewers doubtless have seen this AT&T commercial that begins in the future, then "rewinds" to show how the couple got there.

A more recent AT&T commercial in the same campaign is also sf: Whether her cell-phone download is fast or slow leads to different lives for an aspiring dancer, in two parallel universes.

Come to think of it, AT&T's current slogan, "Rethink Possible," is a pretty good summary of the sf enterprise.

No comments: