Wednesday, September 1, 2010
SciFi or Syfy
As some of you may be aware, the SciFi channel was re-branded last year as Syfy. The intent behind the move was, according to the executives of the channel, to distance the content from the negative preconceptions that are attached to the term Science Fiction. Put another way, they felt that SciFi was too "geeky". What do you all think about the re-branding effort? Was it a deliberate slap in the face to the fan community or a reasonable marketing move? Do you believe that this had any effect on public opinion at all?